70% of the UK population is online and they spend more time there (33 hours per month) than any other European populace.
Free tip: Measure your traffic
You need to know how people are using your website before you can work out how to optimise it. The good news is that there's a great piece software available that lets you do just that and it's free. If you do nothing else today,
visit Google Analytics and install it on your site.